Our Clients

We started by mapping out a thought leadership strategy aligned with key developments in crypto and fintech. This included the progressive creation of high-impact opinion pieces, technical explainers, and client-focused insights. These articles were published on both professional platforms like LinkedIn and through the firms media channels.

Simultaneously, I secured high-value speaking opportunities for the partner at conferences, webinars, and panel discussions, including events hosted by SAICA, blockchain associations, and fintech forums. Appearing consistently attracted attention due to his practical insights and clarity on regulatory shifts.

To extend reach beyond industry insiders, we identified and nurtured relationships with financial and technology journalists. These efforts resulted in multiple features, interviews, and expert quotes in leading publications—building third-party credibility and reinforcing his media presence.

Targeted networking also played a key role. I curated a calendar of niche fintech and crypto events, connecting him with key ecosystem players including regulators, investors, and startup founders—enhancing both business development and influence.

Today, he is recognised as a respected voice on crypto and digital asset assurance, with consistent media exposure and industry recognition. His LinkedIn engagement has grown substantially, with his commentary frequently cited and reshared across the sector.

“When we first started engaging, I was completely oblivious to the tools available to market myself and our firm. Nicole has guided me to ensure that we build new business and continue to stay relevant in the market and media, as well as teach me some valuable techniques for maintaining client relationships.”

Our first step was a collaborative audit of the firm’s internal relationships. Working closely with each partner and director, we identified and mapped key contacts—clients, intermediaries, consultants, and professional associates—who were already within arm’s reach of the firm’s ecosystem.

With the relationship map complete, we developed a tailored acquisition strategy. This included reactivation of dormant contacts, targeted invitations to firm-hosted property law briefings, one-on-one strategic coffee meetings, and curated thought leadership pieces addressing current trends in land use, development structuring, and risk mitigation.

A personalised, multi-touchpoint approach was executed for a key contact—a senior executive at a prominent property development firm. Over a period of three months, a combination of relationship engagement, strategic value-adds, and insight-led interactions positioned the firm as a trusted advisor rather than just another legal service provider.

This relationship culminated in the appointment of the law firm as legal advisor on a major new residential and mixed-use development. The project, still in early phases, has the potential to generate over R18 million in legal fees across its lifecycle, including conveyancing, rezoning, sectional title registration, and commercial lease structuring.

In addition to the immediate win, the contact-mapping process created a replicable business development methodology that the firm has since embedded into its internal BD routines—strengthening both acquisition and cross-selling efforts.

Through strategic relationship mapping and a focused acquisition approach, the firm transitioned from passive opportunity spotting to intentional relationship-driven growth—demonstrating the value of unlocking existing networks with purpose.