Here’s a question worth asking about your fee earners: when a prospective client Googles them before a first call, what do they find?
For most lawyers, the answer is a LinkedIn profile that reads like a CV, a list of job titles and qualifications, with no sense of who they help, what problems they solve, or why a client should trust them. Meanwhile, the hundreds of connections they’ve built up over years of practice – former colleagues, clients, referral partners, and industry contacts – sit almost entirely dormant. Between the two, it’s a significant missed opportunity, and an expensive one at that.
